IMAX Enhanced - Streaming and Consumer Technology
Built Around the Fan
Deliver premium experiences. Capture premium value. IMAX Enhanced is built to drive higher engagement, and increased purchase preference across live and on-demand home entertainment.
The IMAX Enhanced Advantage
Fans notice. Fans choose. Fans pay.
would consider a subscription*.
Instantly signals premium.
viewers would pay $6–10 more*.
Drives ARPU, pricing power, sponsor value.
certified devices sold globally.
IMAX boosts preference at top price tiers.
*Source: NRG Study Q1 2025
Differentiate and Drive Demand
A difference fans can see, hear, and feel.
For LIVE
IMAX Enhanced uses VisionScience™, cinematic expertise, and real-time processing to enhance live sports, concerts, and events with richer color, contrast, and clarity.
For ON-DEMAND
IMAX DMR® and Enhancement preserve blockbusters and series with cinematic fidelity, trusted by storytellers like Marvel and streamers including Disney+.
For CE DEVICES
Certified TVs, audio, and in-car systems are tuned for IMAX Enhanced. The badge signals best-in-class performance with partners like Sony, Denon, and Mercedes-Benz.
Stand Out with IMAX Enhanced
Get bigger. Get bolder. Get bankable.
CONTENT
Leagues, studios, and artists: turn your content into unforgettable moments. IMAX Enhanced elevates storytelling and can’t miss action to drive deeper fan engagement.
STREAMING
Platforms and broadcasters: deliver a premium stream that commands attention, grows loyalty, and unlocks more value from subscribers, sponsors and advertisers.
DEVICES
Consumer electronics OEMs: certify with IMAX Enhanced to lead with performance and claim your space at the top of the shelf.
